Stay informed as you head into the weekend with our Friday recap, featuring the TigerEye team’s top articles or thought leadership pieces on sales, marketing, finance, and AI, along with their industry impact.
![This Week in GTM [Friday, October 4, 2024]](https://cdn.prod.website-files.com/653addd11146228383e8c914/66feaa6d26b7ef0ede0c82ae_This%20Week%20in%20GTM%20-%20Tradeshow.jpg)
Logan Bartlett Show: Will Gaybrick on Capital Allocation, Org Design, AI, and Global Growth
William Gaybrick, who first invested in Stripe through Thrive Capital, later joined the company as CFO. Now serving as president, he has played a key role in driving Stripe’s growth. Will mentioned that he believes the fastest teams produce the best work, and great leaders excel at prioritizing. Each year, Stripe cuts budgets by 10%, reallocating the savings to high-impact teams, ensuring resources are focused where they add the most value. This interview with Logan Bartlett is full of actionable advice and well worth your time.
AI Efficiency Boom
Richard Socher, CEO of you.com, said, “The marginal cost of intelligence is going down.” He recently shared his insights on how the decreasing cost of AI will lead to broader use, automating more tasks and improving accuracy — similar to how engines and electricity saw increased adoption as they became more efficient.
Founder-led marketing: Yay or nay
Walter Thompson penned a thoughtful LinkedIn post on why startup founders should focus on building personal brands, but they don’t need to feature in their company’s marketing or ads.
Kristina Milian, with over fifteen years in communications, currently serves as the vice president of communications at TigerEye. She has a rich background in strategy and press relations, previously contributing significantly to Meta's VR platform communications and managing crisis and artificial intelligence communications at Salesforce.
