This Week in GTM [Friday, October 4, 2024]

Logan Bartlett Show: Will Gaybrick on Capital Allocation, Org Design, AI, and Global Growth
William Gaybrick, who first invested in Stripe through Thrive Capital, later joined the company as CFO. Now serving as President, he has played a key role in driving Stripe’s growth into one of the largest private startups globally. Will believes fast teams produce the best work and great leaders prioritize effectively. At Stripe, they cut budgets by 10% annually, reallocating the savings to high-impact teams, ensuring resources are focused where they add the most value.

AI Efficiency Boom
Richard Socher, CEO of you.com, said, “The marginal cost of intelligence is going down.” He recently shared his insights on how the decreasing cost of AI will lead to broader use, automating more tasks and improving accuracy — similar to how engines and electricity saw increased adoption as they became more efficient.

‍Founder-led marketing: yay or nay
Walter Thompson penned a thoughtful LinkedIn post on why startup founders should focus on building personal brands, but they don’t need to feature in their company’s marketing or ads.