This Week in GTM [Friday, July 26, 2024]

Most businesses are still in "early stages" with generative AI
Axios reported on ServiceNow’s survey of nearly 4,500 respondents from 21 countries, revealing that most companies are still in the early stages of adopting generative AI. On average, companies spend about 9% of their revenue on technology, with 15% of that allocated to AI. Looking ahead, 81% of companies plan to increase AI spending next year, with a quarter planning to boost spending by 10-14% and a similar number planning a 5-9% increase. ServiceNow identified “pacesetters” as companies not only exploring technology options but also seeking to redefine their business operations.

5 Planning Pitfalls GTM Teams Should Avoid
To hit ambitious revenue targets, a comprehensive GTM strategy is essential. Over-relying on calculations alone can lead to high customer churn or an emphasis on less critical product features.

Inside OpenAI’s Operations Team with Keith Jones
In this episode of “Operations with Sean Lane,” OpenAI’s GTM Systems Lead Keith Jones discusses the transformative potential of AI in operations**. Jones joined OpenAI a year after ChatGPT’s release and has since been pioneering innovative AI applications. He highlights the use of generative AI to minimize manual CRM input, manage unstructured data, and work toward a “zero-point” CRM. The conversation covers Jones’s use of AI in vendor evaluations, his development of the AI tool EVAL-E, and the broader implications for revenue operations. He provides practical insights and strategies for leveraging AI to enhance team efficiency and effectiveness.

**Programming note that TigerEye sponsored this segment.
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Read last week’s update.