This Week in GTM [Friday, February 28, 2025]

OpenAI launches GPT-4.5, its “most knowledgeable model yet” in research preview
The Verge reported that OpenAI has launched GPT-4.5, now available as a research preview for ChatGPT Pro users. For Go-To-Market teams, GPT-4.5 can improve writing and make conversations feel more natural.
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U.S. Workers Are More Worried Than Hopeful About Future AI Use in the Workplace
A recent Pew Research Center survey revealed that 52% of U.S. workers are concerned about AI’s future role in the workplace, while 36% feel hopeful. Only 16% currently use AI in their jobs, with younger and more educated employees more likely to do so. Notably, 32% believe AI will reduce their job opportunities in the long term, whereas a mere 6% anticipate it will create more opportunities. These findings highlight a prevalent apprehension among workers regarding AI’s impact on employment prospects.
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Anthropic releases Claude 3.7 Sonnet, a hybrid model that can produce fast responses or extended, step-by-step thinking, and Claude Code, an agentic coding tool
TechCrunch reported that Anthropic has introduced Claude 3.7 Sonnet, an AI model with a hybrid reasoning approach that allows users to choose between faster responses or more complex, deliberate processing. This functionality could help GTM teams refine customer interactions and enable developers to manage intricate coding tasks more effectively. The model’s ability to adapt response depth based on user needs highlights the evolving role of AI in balancing speed, accuracy, and efficiency across various applications.

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