Stay informed as you head into the weekend with our Friday recap, featuring the TigerEye team’s top articles or thought leadership pieces on sales, marketing, finance, and AI, along with their industry impact.
![This Week in GTM [Friday, February 21, 2025]](https://cdn.prod.website-files.com/653addd11146228383e8c914/67b88ccc09b4e1a9b4ef2947_This%20Week%20in%20GTM%20-%20Tradeshow%20(4).jpg)
OnlyCFO: The Future of Software Pricing
TigerEye is a big fan of the OnlyCFO newsletter, and the latest piece on the future of software pricing hits home. AI is reshaping pricing models, with 78% of companies shifting toward usage-based approaches in the last five years. Buyers want value-aligned pricing without unnecessary complexity, making it crucial for businesses to get this right. As AI continues to evolve, pricing isn’t just a detail. It’s a strategic advantage.
“Dear Marketers, How do you tell a consistent story?”
MKT1 newsletter covers Season 1, Episode 2 of “Dear Marketers with Emily Kramer & Friends” podcast. The biggest takeaway was that without a clear, repeatable story, marketing efforts become fragmented. Consistency starts with defining the narrative and ensuring every touchpoint reinforces the same key messages. The best advice offered was to think like a product manager and treat your brand’s story like a product. Define its purpose, ensure differentiation, and iterate over time.
OpenAI now serves 400M users every week
According to TechCrunch, usage is still growing at a rapid pace as the AI developer behind the AI chatbot, ChatGPT, “only” had 300 million users in December 2024.
Kristina Milian, with over fifteen years in communications, currently serves as the vice president of communications at TigerEye. She has a rich background in strategy and press relations, previously contributing significantly to Meta's VR platform communications and managing crisis and artificial intelligence communications at Salesforce.
