This Week in GTM [Friday, August 9, 2024]

ChatGPT now lets free users generate up to two images per day made by DALL-E 3
The Verge reported that OpenAI announced that users of ChatGPT’s free tier can now create up to two images per day using the DALL-E 3 model. Initially, when DALL-E 3 launched in September, it was only available to ChatGPT Plus subscribers. A key improvement in DALL-E 3 is its ability to generate prompts through ChatGPT, making it easier to create images.

Sign of the times: Thought leaders flock to social media as opinion sections shutter
According to Axios, major news publications are shuttering their opinion sections, forcing more business leaders, elected officials and subject matter experts to go direct with their message. Agenda-setting is increasingly happening on social media, with many executives turning to LinkedIn to share their insights. Over the past year, CEO posts on LinkedIn have risen by 23%, leading to a 39% increase in followers for these leaders. According to LinkedIn data, posts from CEOs receive eight times more impressions and four times more engagements than average posts.

However, placing an op-ed in a major national publication still carries significant weight and guarantees visibility. According to Memo readership data shared with Axios, in the last 30 days, New York Times opinion articles saw 37% more readers than its general news coverage, while op-eds in the Wall Street Journal attracted 571% more readers than general news articles.​

Read last week’s update.