Tracy Young spoke with TechCrunch's Ron Miller about launching out of stealth after building a go-to-market platform for over two years.
"Tracy pointed out the irony that PlanGrid was trying to help the construction industry go paperless by putting construction plans on an iPad, yet she was printing out Salesforce reports every week to track the progress of her business. At the same time, Tracy was getting spreadsheets from her analysts, but she says at best, spreadsheets are two-dimensional views of a business. Ralph Gootee, co-founder and CTO, believed that the way around those limitations was by creating intelligent simulations that behaved like “what if” scenarios in financial planning software." - TechCrunch