Takeaways:
Tracking performance across fragmented systems is a nightmare for sales and marketing teams. Historically, getting answers meant filing a ticket, waiting days for a data scientist to extract and align data, and going back and forth on the data to ensure the results were even close to what you needed. By the time you got an answer, the moment to act had often passed.
Dashboards are also a challenge. While some business metrics need to be tracked long-term, many insights are important only in the moment — like understanding how a specific campaign or event impacted revenue. Yet teams have to invest significant time and effort to build these temporary dashboards, creating waste and frustration.
And speaking of campaigns, marketing, sales and finance teams have long struggled to track how money flows across systems like HubSpot, Salesforce and QuickBooks. Each platform handles a piece of the puzzle, but they often lack seamless communication. For instance, marketing may use HubSpot to track campaigns, which then pass leads into Salesforce. Salesforce might partially integrate with QuickBooks for financial reporting, but QuickBooks doesn’t feed data back into Salesforce. While Salesforce can push data back to HubSpot, it doesn’t cover all components. Campaigns don’t track backward to show their full impact, leaving teams without a complete picture. So how can anyone measure the full impact of each team’s efforts?
This leaves marketing guessing if events worked for lead generation, finance missing key context for spending, and sales dealing with mismatched reports. Even simple questions like which campaign converted leads into closed-won deals become a massive lift. Meanwhile, event teams have often moved on to the next big moment, with no time to revisit the past because the insights didn't surface immediately.
Sales teams also face an additional challenge: they only receive reports from finance after they’ve been filed, meaning they have no opportunity to address discrepancies or provide input in real time. For example, finance presents finalized numbers, but sales leaders often find mismatched data — different dollars in different columns — without visibility into where the numbers came from. This creates friction, as sales teams can’t reconcile these discrepancies or adjust strategies proactively. Without real-time access to aligned data, arguments arise, and opportunities to address issues are lost, leaving teams stuck in a reactive mode rather than a collaborative one. And that impacts pay.
TigerEye connects the dots, eliminating inefficiencies and silos. Teams can simply ask a question about the business — like how a campaign converted leads — and get clear, actionable answers in minutes.
What customers see:
With TigerEye, you get the insights you need when you need them. It’s a smarter way to make decisions, whether the data matters for a quarter or forever.
Anna Randall is a seasoned sales leader with 15 years of experience in manufacturing and tech. She has excelled in various roles, from inside sales to leading successful teams at companies like Autodesk, Eaton and Oracle. Anna's true passion lies in teamwork, whether it's collaborating cross-departmentally or mentoring others. Outside of work, she dedicates her energy to family, enjoys cold weather, and listens to Taylor Swift.
