Official Metrics, Redefined

Most companies define key metrics like revenue growth and win rate in multiple places, leading to inconsistencies. TigerEye’s Official Metrics are defined once and applied consistently across dashboards, tables, org charts, and AI chats — with filters applied automatically based on context.

Stuart Frederich-Smith
News
April 29, 2025
Apr 30, 2025
Official Metrics, Redefined

Every business depends on a few critical metrics: Revenue growth. Profit margin. Customer Acquisition Cost. But how many places are those metrics defined — and redefined — across your systems?

  • Each BI tool has its own formula.
  • Excel workbooks recreate them slightly differently.
  • GTM and finance systems hold yet more variations.

Are you confident your most important metrics are being filtered and applied consistently across all workflows?

We built TigerEye Metrics for teams that need a single source of truth. 

One Definition, Everywhere

Each official metric in TigerEye is defined once and used throughout the platform.

Every built-in calculation is now powered by a Metric — and each can be tailored to match your unique business definitions.

This new model moves beyond traditional BI tools like Tableau, PowerBI, and Looker, which either prioritize analyst needs over report longevity or require heavy technical expertise to operate effectively.

A Note on Technical Complexity

TigerEye exposes a lot of power because we believe that’s better than locking users behind rigid apps. But we also recognize that not every user is technical.

Every TigerEye customer has access to Customer Success support for onboarding, dashboard design, metric definition and any other help you need along the way. If you’re technical, put TigerEye through its paces. If you’re not, we’ve got your back.

OK, now Let’s Build Some Metrics

The default definition for Win Rate in TigerEye

Core Metric: Win Rate

The default Win Rate formula in TigerEye is simple: Win Rate = Closed Won Opportunities ÷ Total Closed Opportunities

This official metric itself doesn’t include any filters such as fiscal quarter or segment. Filters are applied to metrics dynamically throughout TigerEye depending on the context. When you see Win Rate while looking at a particular segment’s Q1 performance, those two filters are be applied automatically.  If you ask TigerChat for the win rate, you can provide whatever filters and constraints you need. 

If the default definition is not what your business needs,  just update it. The Metric definition is visible to admins directly in the product and can be edited live. And the update is seen instantly, everywhere.

Multiple custom metrics displayed for sales reps in Org Chart

Performance Metric: Deals at Risk

Beyond the core set of C-suite KPIs, every team has numbers they need to track, and it is fast and simple to define them as Metrics in TigerEye. You can define Metrics beyond the standard KPIs too. Take ‘Deals at Risk’ — a sales team Metric that highlights pipeline deals with <50% probability to close and within two weeks of their close date.

This metric is linked to opportunities, and once defined it shows each rep’s at-risk percentage on the org chart or team table.

In Segment View it shows risk levels across a segment’s pipeline.

In all instances, filters are applied automatically depending on context.

Why TigerEye Metrics Matter

Metrics are core to what makes TigerEye different from traditional BI. While others aim for horizontal flexibility, we optimize for the specific needs of Sales, Marketing, and Finance. This GTM-specific focus lets us embed forecasting, funnel analysis, and revenue modeling deeply into the system — while still allowing full customization where it matters.

Reach out if you'd like to get a personalized tour of TigerEye Metrics.

Stuart Frederich-Smith

Stuart Frederich-Smith

Stuart Frederich Smith, CMO of TigerEye has built a history of leading great teams and launching impactful campaigns. With more than two decades of experience in marketing, product and operations, Stuart is a cross-disciplinary leader committed to collaborative execution. He holds a BA in Film, Television & Theatre from the University of Notre Dame and lives with his family in Portland, OR.