CRM and ERP: The Costly Consequences of Fragmented Data

Yuri Yakubov
Playbook
March 25, 2025
Mar 25, 2025
CRM and ERP: The Costly Consequences of Fragmented Data

When CRM and ERP are out of sync, sales and finance teams struggle with conflicting sales figures, delayed commissions, and inaccurate forecasts.

TigerEye unifies data in real time, giving CFOs and sales leadership a single source of truth for revenue and spend. By connecting ERP and CRM, it consolidates revenue, ARR, gross margins, and customer trends into one view — linking financial performance directly to sales insights. No more chasing details across systems; focus instead on strategic growth, stronger customer relationships, and faster decisions.

With TigerEye customers can:
1. Gain a complete, integrated view of go-to-market finance and sales for precise forecasting.
2. Analyze trends and assess the financial impact of churn and retention in seconds.
3. Monitor performance against strategic goals to keep teams aligned.
4. Identify cost optimization and revenue growth opportunities with deep data insights.

With consistent numbers across both platforms, you can forecast confidently, close books faster, and drive more profitable growth.

Yuri Yakubov

Yuri Yakubov

Yuri Yakubov is the head of business operations and finance at TigerEye. Before joining as the fourth employee, he guided go-to-market operations teams at Autodesk, PlanGrid and Tesla. His diverse background includes roles in economic consulting at Cornerstone Research, analytics at Pacific Gas & Electric, and strategic finance at SolarCity. Yuri played a key role in scaling operational teams and was instrumental in integrating PlanGrid into Autodesk following its $875 million acquisition in 2018. He holds an MBA and bachelor's degrees in economics and business from UC Berkeley. Outside of work, Yuri stays busy with his two young children and dog.