The Territory Treadmill: Why Sales Orgs Deserve Better Than Spreadsheets 

Anna Randall
Playbook
June 2, 2025
Jun 3, 2025
The Territory Treadmill: Why Sales Orgs Deserve Better Than Spreadsheets 

“Hey! How do you want to handle this?”

Is there a scarier email for a sales leader?

Someone quits. 
Someone’s on leave.  
A backfill falls through. 

And suddenly, RevOps drops a spreadsheet in your inbox — no context, no guardrails. Just one loaded question and a whole lot of work. 

And your current workload? Still full throttle.

It’s a simple question with no simple answer. Because redistributing accounts isn’t just a mechanical task — it’s emotional, political, and deeply tied to performance. And yet, this incredibly high-stakes job usually happens in flight, while the sales leader is still trying to hit this quarter’s number.

So you do the territory shuffle. You split accounts manually. You try to be fair. You factor in seniority, region, pipeline, rep capacity, open deals, relationships, and future plans. By the time you make your decisions and send them back… the spreadsheet’s already out of date.

Life has moved on. New deals entered the pipeline. Another rep gave notice. Someone closed a huge deal and their territory weight just shifted.

So you start over. Again. While the world keeps turning. And just like that, as Taylor would say, now we got bad blood. 

Sound familiar? It should. It’s happening at companies everywhere.


Territory planning shouldn’t be a recurring emergency. But it is because most teams don’t have the right platform.

Orphaned accounts get dumped on a manager or Salesforce admin who doesn’t carry quota. Pipeline stalls. Good leads sit untouched. Or worse, multiple reps start working the same account and the customer gets pinged from three different directions. That’s just embarrassing. 

And what about fairness? When data lives in disconnected systems or out-of-date sheets, you’re flying blind. It’s nearly impossible to know if your reps are set up for success. Even with the best intentions, decisions get second-guessed or quietly resented.

That’s why we built TigerEye Territories.


We’ve been in those spreadsheet loops. We’ve felt the churn. And we knew there had to be a better way. We wanted one that combines the art and sensitivity of sales leadership with the clarity and speed of modern software.

TigerEye Territories lets customers:

  • Instantly see if their territories are balanced based on the metrics that matter to them (account count, revenue, open pipeline, industry, region — customers choose)

  • Fix issues quickly with drag-and-drop tools and a “parking lot” for unassigned or disputed accounts

  • Auto-optimize territory balance based on KPIs the customer chooses

  • Keep everything synced in real time with your CRM — no more version control nightmares

  • Share and export updates with a single click when the territory is ready

No more guessing who owns what.
No more dumping accounts.
No more stalling out just because someone’s on leave or departs the company.

We’ve seen firsthand how a better approach to territory management can protect pipeline, improve rep morale, and build trust across the team. The data’s already there. The question is whether your system helps you act on it or leaves you spinning.

Change doesn’t have to mean chaos. So let’s end the territory song-and-dance.The next time you get the dreaded, “Hey! How do you want to handle this?” — you’ll have an answer.

TigerEye gives sales leaders the clarity, control, and confidence to respond fast, stay fair, and keep revenue moving. Even when the ground shifts.

Give it a try today.

Anna Randall

Anna Randall

Anna Randall is a seasoned sales leader with 15 years of experience in manufacturing and tech. She has excelled in various roles, from inside sales to leading successful teams at companies like Autodesk, Eaton and Oracle. Anna's true passion lies in teamwork, whether it's collaborating cross-departmentally or mentoring others. Outside of work, she dedicates her energy to family, enjoys cold weather, and listens to Taylor Swift.