This Week in GTM [Friday, July 19, 2024]

Mark Roberge on the 20VC podcast
‍Harry Stebbings' interview with Mark Roberge offers valuable information for founders, such as avoiding early revenue concentration, defining an Ideal Customer Profile for alignment, prioritizing deal size experience over domain experience in sales hiring, emphasizing coachability in sales assessments, and navigating the challenges of early customer acquisition through partnerships. Also worth mentioning that Mark has his own podcast series, The Science of Scaling, which is fantastic.
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How segmentation issues are a data quality problem
Openprise wrote a solid post emphasizing the critical role of data quality in effective segmentation. Ensuring data is clean, consistent, and comprehensive can optimize segmentation strategy, leading to more targeted and successful marketing and sales efforts. This blog offered in-practice tips on how to create a comprehensive roadmap to enhance RevOps data quality strategy, addressing issues like inconsistent executive titles and geographical segmentation challenges, and demonstrating how improving data quality can significantly impact segmentation results.

‍Anthropic in $100M startup fund
Anthropic and Menlo Ventures are launching a $100 million fund to support early-stage startups using Anthropic’s AI technology, providing $25,000 in credits and inspired by Apple’s successful iFund.

Read last week’s update.

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