Stay informed as you head into the weekend with our Friday recap, featuring the TigerEye team’s top articles or thought leadership pieces on sales, marketing, finance, and AI, along with their industry impact.
![This Week in GTM [Friday, January 17, 2025]](https://cdn.prod.website-files.com/653addd11146228383e8c914/678826bb16d6832557cbffe8_This%20Week%20in%20GTM%20-%20Template%20(13).jpg)
AI-first enterprises
Aaron Levie, CEO of Box, discussed how the future of business productivity will be shaped by the AI stack companies choose, with the right technology decisions driving efficiency and competitiveness. As AI becomes a key factor in success, businesses that embrace an AI-first approach will accelerate growth, while slower adopters risk falling behind.
The best ways to implement AI tools in the software development cycle
In a recent discussion with Runtime, our CEO, Tracy Young, highlighted the importance of integrating AI tools, like agents, into the software development process. She emphasized how leveraging AI to analyze large datasets, such as CRM and ERP systems, can streamline decision-making, identify trends, and help companies make more informed choices. Additional thought leadership on this topic was offered by Salesforce, Google Cloud, Gitlab and more.
How GenAI is Transforming the NFL's Storytelling Game
Amazon Web Services (AWS)-sponsored content showcases AI’s real-world impact. During the NFL playoffs, media producers face the massive task of searching 200 petabytes of HD video for key moments. With AWS and “Playbook Pro,” what once took 30 minutes now takes 30 seconds, thanks to AI that understands football nuances. This frees editors to focus on creativity and strategy — a relatable solution to the data challenges GTM teams face.
Kristina Milian, with over fifteen years in communications, currently serves as the vice president of communications at TigerEye. She has a rich background in strategy and press relations, previously contributing significantly to Meta's VR platform communications and managing crisis and artificial intelligence communications at Salesforce.
