Stay informed as you head into the weekend with our Friday recap, featuring the TigerEye team’s top articles or thought leadership pieces on sales, marketing, finance, and AI, along with their industry impact.
![This Week in GTM [Friday, December 20, 2024]](https://cdn.prod.website-files.com/653addd11146228383e8c914/6761be4b80014a7c480d5c3c_This%20Week%20in%20GTM%20-%20Template%20(12).jpg)
GenAI optimism and applications: Gartner
40% of respondents reportedly said GenAI has been deployed in more than three business units.
Richard Socher weighs in on how AI will change how we navigate the job market — and society at large.
A strong recap of historical examples where skepticism toward new technology gave way to widespread adoption as people realized these tools made them far more productive (e.g. farming). The parallels to AI today are clear: while initial doubts exist, its transformative potential to boost efficiency and creativity will likely follow a similar trajectory.
Microsoft launches Phi-4, a 14B-parameter language model that it says outperforms comparable and larger models, like Gemini Pro 1.5, in mathematical reasoning
As noted in Venturebeat, the breakthrough directly challenges the AI industry’s “bigger is better” philosophy, where companies have raced to build increasingly massive models.
Kristina Milian, with over fifteen years in communications, currently serves as the vice president of communications at TigerEye. She has a rich background in strategy and press relations, previously contributing significantly to Meta's VR platform communications and managing crisis and artificial intelligence communications at Salesforce.
