This Week in GTM [Friday, August 16, 2024]

‍Gen Z’s Confessional Style Fuels Generational Divide on LinkedIn
File under: things that make you cringe. Oversharing on LinkedIn can backfire. While personal posts can humanize your profile and build connections, they should be used strategically. It’s important to maintain a professional tone and focus on content that reflects your values and skills relevant to your career goals. Engaging with others’ content and demonstrating expertise in your field are also key to effectively leveraging LinkedIn, according to Bloomberg.

6 hard truths of generative AI in the enterprise
CIO outlines six hard truths about implementing generative AI in the enterprise. It highlights the challenges of integrating AI, such as the high cost of development, the need for significant data management (we’ve mentioned this before), ethical considerations, potential biases, and the complexities of scaling AI solutions. Enterprises must approach it with a clear understanding of these challenges to realize its full benefits.

Do You Really Need a Chief AI Officer?
Some companies have decided to create a new senior management position with enterprise-wide oversight of AI activities—a chief AI officer (CAIO). Is that necessary? The MIT authors note that Chief AI Officers (CAIOs) can centralize AI management and mitigate risks, but the role may create tension with other C-suite positions like CIOs and CTOs. They also warn that CAIOs might focus on AI for AI’s sake rather than business goals. Additionally, the costs of adding a CAIO could outweigh the benefits.